Hawthorne Brand House

Brand Discover


A lot of brands don’t know what they are. So marketing spend simply becomes throwing darts. Through a streamlined and thorough discovery process, we uncover exactly how your brand currently shows up in the market and present back to you in a clear and actionable way.

The Process


Step 1: Brand Audit

We dive into everything you’ve got. Marketing materials, social posts, any communication, advertisement, or asset to gain a comprehensive view of exactly how your brand currently behaves – ultimately identifying your brands’ current personality and positioning.


Step 2: Research

We conduct interviews with company stakeholders to truly understand your business, and the conduct a thorough competitive analysis with that knowledge. Here, we’ll connect the dots of how your brand interacts in the market compared to competitors.


Step 3: Discovery Book

Your team walks away with the current state of your brand, organized with defined audiences, competitors, product messaging, and tone to leverage as you see fit